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Posted by on May 22, 2012 in General Advice, Personal Freelance Experiences, Running a Business | 0 comments

Specialization vs. Generalization: “Should I be really good at one thing or pretty good at many things?”

Should you concentrate on a particular niche or have a more generalized knowledge base and skill set?

Should you concentrate on a particular niche or have a more generalized knowledge base and skill set?

One of the most common questions beginning freelancers ask themselves is, “should I be really good at one thing or pretty good at many things?” The answer is – you guessed it – it depends. There are advantages and disadvantages to both specializing in one area and having more general knowledge in several areas. Here are the main pro/con arguments.

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