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Posted by on May 4, 2012 in Marketing & Advertising | 1 comment

Free, Effective Advertising: How to Create a Kick-ass, Professional, Visually Interesting Craigslist Ad

My successful advertising strategy budget: $0

Craigslist Ad

My website-like Craigslist ad for web design & development

That’s right: zero. Yet, I have so many potential clients contacting me that I simply don’t have enough time or energy to help them all, so I end up turning down business. How is this possible?

My largest only 2 sources of clients are referrals from existing clients and Craigslist – both free, but very powerful, advertising techniques. In the past, I’ve advertised in local publications such as newsletters and newspapers but ended up wasting my money paying for those ads because I didn’t get any leads. These days, most people go to Craigslist – not the classifieds in the newspaper – to find what they’re looking for, including freelancers. I’ve been advertising exclusively on Craigslist for years now, and I’ve been very happy with the results.

As you probably know, posting an ad on Craigslist is free in nearly every situation. This is great. However, Craigslist is also absolutely littered with boring, mediocre posts for very average and subpar web designers & developers and other types of freelancers. The challenge for you as the freelancer will be “standing out” of the crowd. Luckily, this actually isn’t very difficult – at least on Craigslist – provided you have some design skills and an understanding of basic HTML.

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