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Posted by on Sep 13, 2012 in General Advice, Guest Posts, Marketing & Advertising | 0 comments

How to Land Your First Freelance Client

There are all sorts of reasons to want to go freelance. You want to be in charge of your daily schedule, your income and every area of your life. Of course, becoming a successful freelancer is really difficult, as it takes time to build a solid client base. It all starts, however, with that very first job. It all starts with one person saying yes to what you have to offer. So how do you do get that first paycheck? Here are a few techniques to help you reach this goal.

No matter what anybody else tells you, do not ever work for free. You might be tempted to work for exposure or to “help” but working for free isn’t going to help you get anywhere. It is one thing to lend your services to a charity that needs pro bono work to help do something charitable. You can write off that cost as a donation. Aside from this, however, there is zero reason to ever work for free. Do not listen to the people who tell you that you need to “work your way up” or that you need to “work to build a portfolio.” If you truly care about a project, that’s one thing. But don’t let anybody scam you out of a paycheck by telling you it’s for your own good.

Go job hunting! There are all sorts of places that you can find a job. Just because you are a freelancer does not mean that you should not ever hunt for jobs the way that you would if you were looking for regular employment. In fact, it is not unheard of for someone to be hired for a typical job by offering freelance services. Freelancers are cheaper, don’t require work space in house, and are a great way for companies to get the job done without having to pay benefits, etc. So start applying for jobs and selling people on the idea of hiring you freelance instead of as a regular employee.

Make sure that you have a presence on all of the social media platforms. Make sure that your presence on all of those platforms is professional, polite and helpful. It’s okay to show some personality, but don’t resort to juvenile behavior. When people are looking into whether or not to hire you, they are going to check your LinkedIn, your Twitter and your Facebook profiles. Make sure they look as good as you know you are. If you don’t yet have profiles in these places, set some up and get to work using them.

There are all sorts of ways to grab the attention of potential clients when you decide to go freelance. Only a lucky few freelancers head into the field with contacts and jobs already in place. Thankfully, even if you don’t have those things you won’t have to struggle for long. Use these tips and keep your nose to the grindstone. You’ll get to where you want to go!

This is a guest post written by Jamie Smith, a passionate blogger and freelancer with multiple SEO & affiliate blogs under his belt. But he spends most of his time over at his new Best Binoculars blog.

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