This is a guest post by How2become.
When it comes to landing your next big freelancing role, your online profile can make or break whether a potential client will choose you for your next project. While your Elance or Odesk profile may be chocked full of all the information you need to provide in order to woo a client into signing with you, there are certain aspects of your online presence that you may not be utilizing to its maximum potential.
Originally designed for co-workers and employees to connect with one another on a more professional level than that of Facebook, LinkedIn is quickly growing into a social media resource that freelancers may not be taking advantage of. Since the social media sites are here to stay, here are five of the reasons why you should consider adding LinkedIn to your freelance marketing strategies.
The following is a guest post written by Sonja Mishek, a Social Media/Interactive Marketing Consultant:
Businesses of all types and sizes are recognizing the importance of being on social networks such as twitter and Facebook to build brand awareness and connect with their customers.
Social media is no longer a fad. It’s now a necessary part of doing business and a credibility issue. Years ago, a business simply had to have a website. Now, they are required to be on google maps, Facebook, Twitter, and so forth for customers to find them.
Unfortunately, businesses tend to be behind in the social media race. Most are not familiar about how to implement a social media strategy, let alone have experienced employees to tackle the task.
That’s where YOU come in – even if you have no experience.
Here are 7 steps to start your own freelance social media consultant business:
There are all sorts of reasons to want to go freelance. You want to be in charge of your daily schedule, your income and every area of your life. Of course, becoming a successful freelancer is really difficult, as it takes time to build a solid client base. It all starts, however, with that very first job. It all starts with one person saying yes to what you have to offer. So how do you do get that first paycheck? Here are a few techniques to help you reach this goal.
We freelancers often have an unsteady, unpredictable flow of work to do for clients. One month might be painfully slow and the next crazy busy. If you’re going through a time when you don’t have much client work to do, here are 5 highly productive tasks you can do to improve your knowledge & skills and to attract new projects from new and existing clients.
My successful advertising strategy budget: $0
My website-like Craigslist ad for web design & development
That’s right: zero. Yet, I have so many potential clients contacting me that I simply don’t have enough time or energy to help them all, so I end up turning down business. How is this possible?
largest only 2 sources of clients are referrals from existing clients and Craigslist – both free, but very powerful, advertising techniques. In the past, I’ve advertised in local publications such as newsletters and newspapers but ended up wasting my money paying for those ads because I didn’t get any leads. These days, most people go to Craigslist – not the classifieds in the newspaper – to find what they’re looking for, including freelancers. I’ve been advertising exclusively on Craigslist for years now, and I’ve been very happy with the results.
As you probably know, posting an ad on Craigslist is free in nearly every situation. This is great. However, Craigslist is also absolutely littered with boring, mediocre posts for very average and subpar web designers & developers and other types of freelancers. The challenge for you as the freelancer will be “standing out” of the crowd. Luckily, this actually isn’t very difficult – at least on Craigslist – provided you have some design skills and an understanding of basic HTML.