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Posted by on May 29, 2012 in General Advice, Marketing & Advertising, Productivity | 1 comment

5 Productive Tasks To Do During Slow Times

We freelancers often have an unsteady, unpredictable flow of work to do for clients. One month might be painfully slow and the next crazy busy. If you’re going through a time when you don’t have much client work to do, here are 5 highly productive tasks you can do to improve your knowledge & skills and to attract new projects from new and existing clients.

1. Read, Discuss & Learn

  • Book & GlassesLearn new skills or improve existing skills (try Lynda.com or Tuts+)
  • Read blogs + magazines relevant to your area, expand knowledge base
  • Research the changes in your field, get ahead of the curve
  • Meet with other freelancers, talk with them and learn from their experiences

2. Focus on Advertising & Marketing

  • Concentrate on your overall advertising / marketing strategy
  • Figure out what works and what doesn’t, focus on what works
  • Try something new and original (it can be simple yet effective)
  • Sponsor a local/community event to increase your company’s exposure
  • Bid on projects on freelancer websites such as Freelancer.com
  • Try revising existing advertisements or create brand new ads + test them
  • Create partnerships / referral programs with other freelancers + businesses

3. Reach Out to Existing Clients

  • SaleCreate + send email newsletter to clients (try MailChimp)
  • Offer a promotion to increase incentive
  • Offer an affiliate program to your clients (pay your clients for referrals)
  • Recommend products or services directly relevant to your clients (individualized)
  • Ask for customer testimonials + feedback to improve your services

4. Improve Your Image

  • Update or revamp your website, logo, business cards, etc.
  • Work on your social media presence (e.g. LinkedIn, Facebook, Twitter, Google+)

5. Work on Personal Projects

  • Make or do something fun and creative that’s relevant to your work
  • Add to your portfolio + showcase your projects
  • Gain hands-on skills + experience in your field

1 Comment

  1. Hey there, thought I’d share this great resource for freelancers: Freelance Supermarket

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